If you want to make a meaningful impact online, you’ll have to do uncomfortable stuff. It doesn’t matter if you’re a creator, solopreneur, or entrepreneur. You’re in for a bumpy ride. That’s all there is to it.

Therein lies a problem.

Most people (me included) aren’t good at pushing out of our comfort zones.

Our comfort zone is where we feel completely in control and safe from the unknown. It’s where routine and predictable blossom. Land of the bland.

We stay tucked in the comfort zone because it can be hell on the other side. The other side of comfort…

If you’re looking to build online, you must be compelling. And if you dive deep into the most compelling creators online today, they operate differently than the average creator.

The most compelling creators online are, what I call, a niche of one.

A niche of one is a unique combination of skills and interests rolled into one idea and then distributed through highly creative or technical content.

When you do this well, you own a micro-niche.

You become the category creator. The best in show. The only.

And you can deliver products and services that people will pay for.


Over the last two years, I’ve used LinkedIn to generate over 33M impressions that power my advising, consulting, executive coaching, and product businesses.

Often, people ask me for a tip to stand out in the crowd, grow their audience, or write content that people actually read.

I use many different processes for writing, but I want to share one helpful way that I think about creating content quickly and easily.

Before we dive into the breakdown, I’ll start by sharing the full post:

As a sales leader, how many times have you sat down with one of your salespeople and been frustrated because they didn’t do what they were “supposed” to do? As you think back to the conversation, you clearly remember telling them that they need to “step their game up” and “make more sales”. You even told them how! It’s simple really. They need to “prospect more”, “make more outbound calls”, and “improve their discovery skills”. Why isn’t it working? You gave them the blueprint. You couldn’t have been more clear!

Well, not exactly.

In the last decade that I’ve spent…

Impostor syndrome or “imposter phenomenon” was first described in a research paper in 1978, but I can recall the term really rising to prominence when it was attached to Sheryl Sandberg’s name in her book, “Lean In”.

What had always been “lack of self-confidence” to me, finally had a name (and a description) that completely captured the way I’d felt for almost my entire career.

Impostor syndrome: a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. (source: Wikipedia)

I consider myself a reasonable and rational person. With…

I received my quarterly performance review last week. Each time, I question the validity of the system. Not because I scored poorly (quite the contrary), but because it’s not clear to me that the system is designed correctly for the startup technology world. It doesn’t seem aligned to goals like changing the status quo, building a massive valuation, and crushing competitors.

The quarterly performance review instead reminds me of a school or university report card, which is set up to reward students for getting good grades across a variety of subjects. In QPR’s, like report cards, there are several “subjects”…

Justin Welsh

Former startup executive turned self-employed tinkerer.

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